Aviva
Annual Report
A report filled with brand personality
‘In a world of corporate, we don’t want to look corporate’
The challenge was set. We responded with a playful approach, digitally inspired and energised with a brand full of colour and personality. It was essential that the solution was simple, bold and memorable, both for ease of bringing content together and impact in the market.
A complex offer made compelling
Through interactive QR codes we amplified the content across film and animation. This digital delivery enabled the reader to understand areas of the business and products more clearly through a more interactive approach.
Real people to tell real stories
With over 15 million customers worldwide we wanted to put real people at the heart of the case studies. So, to showcase Aviva’s global reach we photographed five people in Canada, Uk, Poland and China in a reportage style that felt human and honest aligning to their individual stories.
