Small, but agile

The challenge was to provide a new name, logo and brand mission to a new stand-alone business in the renewable energy sector. Firstly a new brand mission was created – To enable a low carbon future for businesses by driving change across the whole value chain and making the energy market more accessible, flexible and collaborative for customers.

With the brand mission honed, we conveyed the spirit of the company with a new name and logo. The name combines ‘continuous’ and ‘energy’, which reflects a commitment to develop and operate assets that generate a clean supply of renewable energy that will last forever.

The brand identity provides a sense of continuous movement and energy. The ‘n’ provides the framework to each of the characters with the two dots providing separation to read the name on a circular axis. The vibrant colour choice breaks the mould of energy companies further emphasising a bright and accessible future.