Micro in detail, big on impact

The challenge from Tarkett was to produce a compelling sustainability campaign promoting their ‘Restart’ programme where resources and products are continually reused.

The creative idea was built around the theme ‘Unexpected beauty’. Both daring and curious in messaging and visual design we unlocked the beauty within the rubbish itself. Art directed photography at two locations in Luxembourg provided a unique perspective into Tarkett’s circular process from the raw material to the final product.

Taking it to
the streets
and beyond

The campaign was launched online and amplified throughout EMEA and Asia with a social media campaign whilst in North America we used striking press and outdoor adverts. The campaign toolkit was able to be tailored to the needs of the audience from the internal sales team to designers and architects looking for a sustainable solution.