A holistic system that unifies
The challenge was to develop a new design approach with a cohesive framework to bring Halma’s life saving Purpose to life: to grow a safer, cleaner, healthier future for everyone, every day.
Halma’s circular brand symbol formed the basis of the visual language, allowing the group and ecosystem of over 50 companies to showcase the various activities of the year. A new approach to the treatment of photography, case studies, illustration, and data visualistion help articulate a business that has the experience and scale in a more vivid, varied and striking way.