PwC
Risk Assurance Campaign
Navigating through the disruption
2 elements
to tell 1 story
The challenge was to produce a campaign that sat within PwC’s existing brand framework whilst owning a unique visual space in a competitive market.
The core idea became ‘Navigating through the disruption’ – PwC helping clients navigate through the complexities of risk now and in the future. The visual system of problem / solution was born from PwC’s logo. The cursor within the symbol provided the coloured graphic rectangle representing the Unknown risks whilst the Navigator arrow represented PwC guiding the solution.
A sense
of motion
It was essential the design system provided the art itself, with each graphic providing an energy whether static or moving – guiding, pushing, pulling, stabilising or a gravitational / magnetic force. This simple approach enabled the in-house team to build additional graphics for new risks that emerged.
The bright, modern colour palette of PwC within the graphics further suggests the broad spectrum of Unknown risks that clients face everyday.
