PwC
Transformation campaign
Framing
a world of change
Of the moment,
in the moment
In a world of change, the challenge was to create a campaign that showcased PwC were the trusted partner in helping clients accelerate big ideas, to create opportunity and be one step ahead.
In 2020 change was inevitable for all, positive and negative. The creative idea centred around framing moments on two levels – the inside frame captured a personal interaction, time and empathy whilst the external frame provided the context to the wider world.
A sense of empathy within the frame
Reportage photography shot and cropped at eye level enables the viewer to share a very personal moment. A robust design system enabled a flexible framework for launch, which included key messaging, launch film, video / photo libraries, web templates, print / digital ads, and social media posts.
