EnergyNest
Branding
Unlocking
de-carbonisation with a vibrant rebrand
Brand-new positioning
EnergyNest engineer modular thermal batteries that store and supply clean energy on-demand for industry. They were seeking to scale up and internationalise which meant shifting from a positioning centred around their tech and product to a story that spelt out the economic, social and environmental value of their product, helping the energy transition in de-carbonising industry.
The first challenge was to refine their brand mark by creating bespoke characters with fluid lines and curved angles, to embody the sense of connection back to the product. Yellow within the symbol was replaced with red to have the connotation of heat and energy exchange.
A brand that connects
A brand device in the form of a connecting line provides a structure to hold matter of fact messaging and imagery within a simple modular grid. A distinct tech inspired typeface helps draw the connection back to the product, while a bright, vibrant colour palette is derived from the natural world and the energy being stored and transferred. Used together the visual language provides a distinct counterpoint to the often ‘green’ and contrived brands seen throughout the sector.
