Save the Children
Annual Report
Bold in subject matter and design
A picture tells
a thousand words
The challenge was to showcase the charities stories and achievements whilst raising awareness to help change the lives of children across the world.
To achieve this their imagery played a key part in the solution. Gritty, authentic, reportage shots provided the visual focus for interviews, opinion pieces and photo stories, engaging people to read and support the global movement.
A modular, flexible design system
Striking images contrast with a flexible application of modular panels and type enabling the content to be clear, concise and visually engaging. The design system transfers to the online environment where a microsite showcases the key stories and impact of the year whilst providing downloads of the key spreads from the printed report.
